PROJECT waaw! is an initiative that supports young entrepreneurs and their small businesses in the West African country of The Gambia.
The Blain family originates from Banjul, Gambia's bustling capital and so this initiative is built with love, familiarity and kinship.
Cicely Blain Consulting provides free small business consulting, support and advice to emerging entrepreneurs. A percentage of the company's annual income, plus additional donations are set aside to offer small business grants for people under 30 in The Gambia.
In the indigenous West African language of Wolof, the tribal language of the Blain family, waaw means yes!